Knowing that the needs for all products and services are different, we focus on sectoral research and development and make a difference with our pioneering and innovative concepts in everything we do. Drawing on our knowledge, experience and intuition, we are inspired by global trends, and manage our brands by offering unique solutions developed specifically for the location, fabric and time by understanding the dynamics of trends.

Our most powerful communication tool is the guest experience that we provide, in other words, reviews. Every brand we create with passion and care supports our experiential marketing efforts with effective and extraordinary PR activities. We aim to ensure that our guests always feel close to our brands thanks to our community management approach which creates astrong bond with our target group.

Having featured in world-renowned publications such as Wallpaper, Conde Nast Traveller, Vogue, Elle, The Sunday Times, The Guardian and The Independent is the most obvious reflection of our global communication approach.

Service is the way we deliver on our promises. We act with the principle of making our guests “feel special” and create natural guest loyalty. The systems we have established for the sustainability of our quality of service and our values help us meet the needs of our guests to the highest extent. We attach importance to the happiness and engagement of our employees, rely on our corporate culture to ensure that they each feel like the host, and serve with an approach based on “continuous guest satisfaction”.

It is important for us to make people “feel good”. While ensuring that our guest establish a strong bond with our brands through sustainable and value-for-money projects, we make the same effort for our business partners as well. As we turn the concepts we have carefully created into brands that generate value, we pave the way for win-win relationships with our employees, shareholders and business partners.

We learn by interacting with the world. We enjoy introducing new perspectives to the “LEISURE” industry with our genuine and respectful attitude, the small surprises we prepare for our guests, the delicate details in our service approach, and our philosophy of positive behavior. We have been the first and leading name of the ‘LEISURE’ industry in Turkey since the beginning of the 1990s. Perhaps, the reason of our success is that we never rest when it comes to ‘LEISURE’...